修士課程マーケティング実務

The 11-month, full-time course covers a broad range of disciplines and skill sets, whilst the personal and professional development of each student is achieved through a defined series of actions and events.

Autumn Trimester

• Strategic Marketing Management
• Customer and Market Insights

Spring Trimester

• Brand Management
• Digital Marketing

Summer Trimester

• Launching New Products
• Professional Development: Business Building

Full Year Modules

• Professional Development
• Applied Marketing Project

Please be advised that the above reflects the 2024/2025 curriculum structure and is subject to change each year. Note that module descriptors are updated in advance of each academic term.

Global Leadership Programme (GLP)

Our optional Global Leadership Programme (GLP) offers you a unique opportunity to engage in a diverse range of co-curricular professional development activities alongside the modules you take on the Master's program. Participation in the GLP can give you an advantage over similarly qualified job candidates and increase your readiness for success in the workplace.

Sustainable Development Goals

As part of the curriculum, students are engaged with issues related to sustainability in all of its many facets, including responsible leadership, responsible consumption and production, climate action, and inclusive business practices. As educators, we believe in the value of exposing our students to a variety of perspectives on the role of business in society and equipping them with the knowledge and skills they need to tackle even the most intractable problems. Our programs seek to develop informed and imaginative leaders who are mindful of responsible and sustainable business objectives and practices and embed a number of the UN sustainable development goals (SDGs) in the curriculum.

What will I learn?

The teaching approach and objectives of this course are based around Action Learning – students learn by doing throughout the duration of the course and at the service of actual organisations.

• 管理を学ぶ - 学生は実際の商業スキルを採用して適用することで、管理理論に関する事前の知識を強化します。
• 学生は「マーケティング アドバイザー」として活動し、クライアントに専門的な課題を提供することで、本物の実践的な経験を積むことができます。
• 新興企業や非営利団体から多国籍企業まで、さまざまな組織が直面するマーケティングの課題を理解します。

How will I benefit?

• 学生は、アイルランドのトップクラスの大学院ビジネススクールから世界的に認められた修士号を取得します。
• Real work experience is gained with clients from a range of industries throughout the year.
• Insight into various industries and roles enables students to find what they are passionate about and interested in.
• With limited course numbers, students receive consistent ongoing feedback and guidance.
• Students develop both professional and personal skills.
• Graduates from the MSc in Marketing Practice are sought after by top marketing-led companies.
• Graduates benefit from a strong MDP alumni community which creates networking and mentorship opportunities.